30 Asian-American Owned Fashion and Beauty Brands You Need To Know About

by Jennifer Chan


Have you checked in on your Asian friends lately? They’re likely feeling tense, anxious, and just a little on edge about their community these days. ICYMI, there’s been an unsettling uptick of anti-Asian hate crimes and discrimination since the pandemic started, and, unfortunately, almost one year later, it’s become painfully clear that this ugly behavior is in no way over. 

Popular digital platforms like Peloton and TikTok have publicly posted about this anti-Asian discrimination and ensuing violence recently, and countless notable figures including Chrissy Teigen, Daniel Dae Kim, Lisa Ling, and social activist Amanda Nguyen are using their voices to make noise on social media to spread awareness and speak up for those without a voice.

Want to show your support and uplift the Asian community? There are plenty of ways to stand with the Asian Americans, including donating to one of the various organizations seeking to ratify discrimination and hate crimes, like the Asian American Legal Defense and Education Fund, Stop AAPI Hate, and the Asian Mental Health Collection, but you can also harness your spending power by choosing to support Asian American-owned brands as well.

We’ve rounded up a comprehensive list of 30 incredible Asian-American-owned fashion and beauty brands that you can shop right now. The inspiring founders behind these brands have beautiful stories to tell, innovative products that turn heads, and an unbreakable spirit to succeed and be seen, no matter the struggle. 

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

This vegan, plant-based hair care brand will make a stunning addition to your shower. MO MI is a sustainable hair care line that celebrates diversity and time-honored beauty rituals.