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20 Brands Supporting the AAPI Community

If you're wondering how to help the Asian American community, purchase something from one of these brands that are giving back!

von EMILY SPAIN MÄR 22, 2021

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

The recent surge in hate crimes committed against Asian Americans has prompted worldwide outrage and left us all wondering how we can best help the Asian American and Pacific Islander community now and every day moving forward. While celebrities like Sandra Oh and Lana Condor are using their platforms to spread awareness of the unspeakable crimes committed against the Asian American community, you can also play a part in helping end the violence and discrimination. One way you can help is buying from one of the many brands that are actively supporting AAPI causes. Before you stock up on beauty products, phone cases, clothes or houseware this month, try to find a brand that is donating profits to organizations helping the AAPI community.

To make it even easier to support our Asian American friends and family, we've rounded up 19 brands who are supporting causes that will directly help the AAPI community, spread awareness and prevent further violence. And we included some product recommendations, too!

Mo Mi founder Diane Reade uses her heritage and time spent living, working and traveling in Europe and Asia as inspiration for her incredible line of haircare products! So stock up on new hair products and rest assured your purchase will be going towards a good cause. Mo Mi is donating to Stop AAPI Hate.